JINRO GOLD x PEOS

In the world of meaningful collaborations, some partnerships feel like they were always meant to be. The JINRO GOLD x PEOS collaboration is one of those rare moments—a perfect meeting of heritage, creativity, and shared values.

Jinro, a brand that has defined Korea’s drinking culture since 1924, represents connection, celebration, and tradition. With its globally recognized green bottle and status as the world’s best-selling spirit, Jinro is more than just a beverage; it’s a cultural icon. For us at PEOS, collaborating with a brand of this legacy felt natural, as their rich history and cultural impact align with our vision of creating meaningful, enduring experiences. 

Jinro ad on The Dong-A Ilbo Newspaper from July 9th, 1973.

This collaboration marks the launch of Jinro Gold, a bold new chapter in Jinro’s storied history. To commemorate this milestone, we’ve designed a collection inspired by community, tradition, and the joy of shared experiences. From the Yut Nori game set to the custom shot glasses and cases, every piece was created with the intention of elevating moments spent with friends, family, and everyone in between.

At PEOS, our mission has always been to create with purpose—to design products that enhance the moments that matter. Working with Jinro allowed us to not only honor their rich legacy but also bring our own creative perspective to life.

The JINRO GOLD x PEOS collaboration is a toast to connection, creativity, and everything in between. Explore the collection, and join us in celebrating the beauty of life’s shared moments.